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Questions

Straight answers to common questions.

Working with RMU

What does RMU Marketing do?

RMU Marketing is a marketing agency in Waterloo, Ontario. We help businesses grow through Google Business Profile management, local search and reviews, paid ads on Google, Meta and LinkedIn, SEO, content and social media, email marketing and CRM, and website design focused on turning visitors into customers.

Who do you work with?

We work with owners and leaders who are ready to grow. Many of our clients are local and regional businesses in Waterloo, Kitchener, Cambridge and Guelph, and we also work with companies across Ontario and Canada.

How much does marketing with RMU cost?

It depends on your goals and which channels make sense for you. We start with a free conversation, then give you a clear plan and price before any work begins. Call 226 698 1225 to talk it through.

How fast will I see results?

Paid ads can bring calls within days of launch. Local search and reviews usually show progress within a few months. SEO builds over three to six months and keeps compounding after that.

Can I just call you?

Yes, please do. Call 226 698 1225 Monday to Friday between 8am and 7pm and you will talk to a real person.

Do you only work with businesses in Waterloo?

No. We are based in Waterloo and love working locally, but we help businesses across Ontario and Canada.

Who owns my accounts and data?

You do. Ad accounts, profiles, analytics and your website are set up in your name, so you keep full access and history no matter what.

Getting found locally

What is a Google Business Profile?

It is the free listing that shows your business on Google Search and Google Maps, with your hours, phone number, photos and reviews. For most local businesses it is one of the biggest sources of calls.

How do I get more Google reviews?

Ask every happy customer, make it easy with a direct link and ask at the moment they are happiest. We set up that system for you and handle the replies.

Can you fix a suspended or unverified profile?

Yes. We help with verification, reinstatement requests and cleaning up duplicate listings.

Can you guarantee a top three ranking on the map?

No honest agency can, because Google decides rankings. What we promise is the work that gives you the best possible chance and clear reporting on where you stand.

Advertising

How much should I spend on ads?

Enough to learn quickly and not a dollar more. We recommend a starting budget based on your industry, your area and your goals, then put more behind whatever works.

Which is better, Google ads or Meta ads?

Google reaches people who are already searching. Meta reaches people who are not searching yet but fit your ideal customer. Most growing businesses use both, and we show you which one earns more.

Is my ad spend separate from your fee?

Yes. Your ad spend is billed by the platforms directly to your own account, and our management fee is separate and clearly stated.

SEO

How long does SEO take?

Technical fixes can help within weeks. Meaningful ranking gains usually show within three to six months, and good SEO keeps paying off long after that.

What is local SEO?

Local SEO helps your business show up when people nearby search for what you do, both in the map results and in the regular results below them.

Can you help my business show up in AI search?

Yes. We structure your site and content so tools like ChatGPT, Gemini and Google AI Overviews can clearly understand who you are, what you do and where you do it.

Will I need a new website for SEO?

Usually not. Most sites can be improved as they are. If your site is holding you back, we will tell you plainly.

Content and social media

Which social platforms should my business be on?

The ones your customers use. For most local businesses that means Instagram and Facebook, plus LinkedIn if you sell to other businesses. We recommend what fits.

Do I have to be on camera?

Only if you want to be. We can build a strong presence around your team, your work or your products instead.

How often will you post?

It depends on your plan and your goals. Consistency matters more than volume, and we agree on a schedule together.

Email and CRM

Which CRM and email tools do you work with?

We work with popular platforms such as HubSpot, Klaviyo, Mailchimp and GoHighLevel, and we recommend the right one for your size and budget.

Is email marketing allowed in Canada?

Yes, when it follows Canada's Anti Spam Legislation, known as CASL. We set up consent, unsubscribe links and record keeping so you stay compliant.

Will this work if my customer list is small?

Yes. A small list of real customers is often worth more than a big list of strangers.

Websites

How long does a new website take?

Most websites launch within six to ten weeks, depending on size and how quickly content comes together.

What is conversion rate optimization?

It is the ongoing work of improving your website so a bigger share of visitors take action, like calling you or booking a visit. Small changes often lead to big gains.

Will my new site be built for SEO?

Yes. Every site we build is fast, accessible and structured so Google and AI search tools can understand it.

Can I update the site myself?

Yes. We build on platforms that let you edit text and images easily, and we show you how.

How we work

What happens on the first call?

We ask about your business, your goals and what you have tried so far. You get honest thoughts on where the biggest opportunities are, with no pressure to sign anything.

What is a free growth plan?

It is a short written plan showing which channels we recommend for your business, what it would cost and what results to expect. It is yours to keep whether or not you work with us.

How will I know it is working?

Every month you get a one page report showing calls, leads, bookings and spend, plus a short call to walk through it.